Data/Analytics-Driven PR Is The Answer To Industry’s Measurement & Value Challenge

Category: Public relations Published: Wednesday, 02 November 2016 Written by Xavier Prabhu

Early this decade, the words big data and analytics entered the PR industry’s lexicon and quickly rose to become buzzwords that one could not escape at every industry forum or the focus of thought leadership content.

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PR and content marketing - It is time to tango!

Category: Public relations Published: Monday, 08 August 2016 Written by Xavier Prabhu

Here, Xavier Prabhu analyses how PR and Content Marketing are both vital for an effective outcome of the entire brand-building exercise. It is the quality and engaging content that gives rise to effective PR which over a certain period gains high number of followers, hence brand visibility and value.

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The big shift towards non-linearity in communication presents a lifetime opportunity for the Indian PR industry

Category: Public relations Published: Thursday, 21 August 2008 Written by Xavier Prabhu

Listening to the various presentations made at the recent ICCO Global Summit and also while perusing recent media reports about separate tracking service for blogs launched by a global leader in PR, one key insight stuck me.

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Where Indian PR industry needs to head in 2016

Category: Public relations Published: Tuesday, 09 February 2016 Written by Xavier Prabhu

Certain PR industry incidents made Xavier Prabhu realise that many PR firms and a good percentage of PR professionals are out of sync with what the industry holds in years to come and what is the takes to remain relevant.

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