“Bottom of the pyramid” is a misonomer

Category: Marketing Published: Wednesday, 26 July 2017 Written by Xavier Prabhu
 

Well, if the headline made you think and assume the tone of the article to be otherwise, it has served its purpose. Coming to the focus of the article, would like to put forth my views on why “Bottom of the pyramid” should be top on the priority list not just for businesses of all hues and sizes irrespective of where they are based and operate.

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Marketing of the yore is truly dead

Category: Marketing Published: Wednesday, 26 July 2017 Written by Xavier Prabhu

It is something that traditional marketers may not like to hear. The way marketing currently works and is delivered will have to take a U turn to be even relevant. All that and more insights emerged in a PRHUB interaction with Arun Sinha, winner of AMA Marketer of the Year in 2005 and currently the Head of Global Marketing at Pitney Bowes Inc., USA, a Fortune 500 firm.

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Six insider tips for Japanese brands looking to make it big in the Indian market

Category: Marketing Published: Thursday, 22 November 2012 Written by Xavier Prabhu

This article is based on the experience Xavier Prabhu had when he led a Communication Workshop in Tokyo. Japanese companies despite having strong business ties with India are not as successful here as some Western and Korean brands are.

Read more: Six insider tips for Japanese brands looking to make it big in the Indian market