Looking for a proven way to build a credible brand? The answer lies within

Category: Branding Published: Wednesday, 26 July 2017 Written by Xavier Prabhu

Over the past few years the Indian economy has seen a visible and substantial shift towards the services sector with its growth outstripping the manufacturing sector by leaps and bounds. In any services business irrespective of its nature and its target audience, the critical factor to success lies in the commitment and quality of people inside.

Read more: Looking for a proven way to build a credible brand? The answer lies within

Branding is as important if not more for SMEs

Category: Branding Published: Thursday, 18 May 2017 Written by Xavier Prabhu

Increasing importance of corporate branding for SMEs

Ask most business heads of small and medium organizations about their top priorities and you would be surprised if corporate branding figured in the top 3 or 5 priorities. Majority believe so for the below reasons:

Read more: Branding is as important if not more for SMEs